Device ID

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  1. iOS - UDIDs 40 characters
  2. Android ID - 16 characters
  3. IMEI - 14 or 15 characters


Some advertisers, due to privacy considerations, relay a standard hash of one of the above:

  1. sha1, which MdotM prefers
  2. md5, which MdotM accepts situationally


Name Description Type Example
udid
UDID
String
type=udid
androidid
Android ID
String
type=androidid
imei
IMEI
String
type=imei
odin1
ODIN1
String
type=odin1
openudid
OpenUDID
String
type=openudid
sha1udid
sha1 hash of UDID
String
type=sha1udid
sha1androidid
sha1 hash of Android ID
String
type=sha1androidid
sha1imei
sha1 hash of IMEI
String
type=sha1imei
md5udid
md5 hash of IMEI
String
type=md5udid

createCampaign
createAdGroup
createAd